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ISB&M Kolkata Organizes the 4th International Conference, ESETBiz 4.0, on 28–29 August 2026

Core Faculty

About Core Faculty

Amrita Mitra Mukherjee

Official e-mail ID amritamitra.mukherjee@isbmk.ac.in

Associate Professor

Subject - P.R. (Public Relation) & Communication

B.A (Hons) from Presidency College, M.A from Jadavpur University(International Relations)

PGDip -Mass Communication and Journalism from Jadavpur University, LLB from Balasore Law College

M.A from Himalayan University in Mass Communication and Journalism. Persuing PhD in Mass Communication and Journalism (Amity University, Kolkata)

2 Best papers in International Conferences

3 Journal publications

3 book chapters, numerous blogs

  • An academician and communication professional with 21+ years of experience in business communication, media studies, and PR strategy education. Have taught at renowned colleges in Kolkata, for e.g, Globsyn Business School, IIHM, iLEAD, IIPM etc. A Scopus-indexed researcher, her work spans AI in digital PR, media personalization, and sustainability communication — backed by multiple Best Paper awards and published bibliometric research.

Winner of Indy’s Award for the best B-School Teacher to teach Mass Communication in India at Taj Lands End, Mumbai (2011). Two Best Paper Awards in International Conferences.

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