+91 9830991821/9804866596 admissions.kolkata@isbm.ac.in International School of Business & Media ISB&M, Kolkata

Our PGDM Courses in Kolkata

" You learn to overcome personal limits to be an effective leader. Leadership talent is what makes ISB&M students complete on career with the best in India and elsewhere in the world "

ISB&M OFFERS
Post Graduate Diploma in Management (PGDM) Programme
These programmes are recognized by the
All India Council for Technical Education (AICTE), New Delhi
2 Year Dual Specialization Progarmme

Marketing

Finance

Human Resource Management

SCOM (Only for Engineers)

Media & Communication

ISB&M Program is a blend of courses and workshops which helps the students to maintain and build their business capabilities and competencies as a self driven and competitive talent. ISB&M offers PGDM programs which are approved by AICTE.

The program is designed to maximize a student's learning by dividing the course into two categories-

  • Core Courses
  • Elective Courses

  • Marketing Management I
  • Marketing Management II
  • Financial Management
  • Human Resource Management I
  • Human Resource Management II
  • Organizational Behaviour
  • Operations Management I
  • Operations Management II
  • Supply Chain Management
  • Quantitative Techniques I
  • Quantitative Techniques II
  • Managerial Economics I
  • Managerial Economics II
  • Business Communication
  • Business Law
  • Digitalization of Business
  • Business Research Methodology
  • Business Environment
  • Business Strategy & Policy
  • Organizational Leadership
  • Entrepreneurship
  • Business Analytics
  • Business Ethics & Corporate Governance
  • Management Information System
  • Introduction to Data Science
  • Organizational Structure, Design & Theory

  • IT for managers (Foundation Course)
  • Financial Accounting (Foundation Course)

For each of the PGDM progrmmes, a student has to select course equivalent to 60 credit Points in any of the following combination:

  • Marketing with Finance
  • Finance with Marketing
  • Marketing with Media & Communication
  • Insurance & Risk Management with Marketing /Finance
  • Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
  • Human Resource with Marketing
  • Human Resource with Industrial Relations

THE EVALUATION OF A STUDENT DEPENDS UPON THESE PARAMETERS

A student is required to complete 135 credits courses to complete PGDM program. The Course curriculum comprises of core courses and elective courses with following credit point's details:

Continuous Evaluation End term Exam
Quizzes, Assignments Live Projects Case Analysis Comprehensive Viva Mid Term Exam 70% 30%

ISB&M students need to create the right blend between the core course and elective courses.

  • Marketing Research
  • Sales and Distribution
  • Product & Brand Management
  • Service Marketing
  • B2B Marketing
  • Consumer Behavior
  • Customer Relationship Management
  • Marketing of Financial Services
  • Retail Management
  • Integrated Marketing Communication
  • Digital Marketing
  • International Marketing
  • Rural Marketing
  • Strategic Marketing
  • Marketing Metrics
  • Luxury Marketing
  • Responsible & Sustainable Marketing

  • Corporate Finance
  • Financial Markets & Services
  • Banking Management
  • Financial Statement Analysis
  • Security Analysis & Portfolio Mgmt.
  • International Finance
  • Fixed Income Securities
  • Financial planning & Wealth Management
  • Derivatives Options & Futures
  • Financial Modeling
  • Investment Banking
  • Corporate Taxation
  • Behavioral Finance
  • Strategic Financial Management
  • Treasury Management
  • Alternative investment & Hedging
  • Credit Risk & Rating Management
  • Development Economics
  • Project Finance

  • Organizational Behavior
  • Human Resource Management I
  • Human Resource Management II
  • Organizational structure, design & theory
  • Training and Development
  • Performance Management System
  • Competency Based Recruitment
  • Advanced Human Resource Planning
  • Organizational Change & development
  • Executive Compensation
  • Talent Management
  • Strategic Human Resource Management
  • Assessment & Development Centre (Including Psychometrics)
  • Global Human Resource Management
  • Diversity Management
  • Labor Laws III
  • HR Issues in Mergers & Acquisition
  • Wage and salary administration (including incentives)
  • Trade Union and Industrial Relations
  • Labour Laws – I
  • Negotiation Skills & Collective Bargaining
  • Labour Laws – II
  • Industrial discipline
  • Labour Laws- III
  • Grievance Management
  • Consulting &Executive Search

  • Supply Chain Management
  • Project Management
  • Total Quality Management
  • Warehousing & Material Handling
  • Procurement & Vendor Management
  • Land, Sea and Air Logistics
  • Enterprise Resource Planning
  • Logistics & Distribution Management
  • Pricing & Revenue Management
  • Services Operational Management
  • Risk Management in SCM
  • Theory of Constraints
  • World Class Manufacturing
  • Lean Supply Chain Management
  • Systems Engineering

  • Introduction to Media & Communication
  • Introduction to Media Planning & Management
  • Introduction to Graphics and Design
  • Introduction to Photography
  • Introduction to Journalism
  • Introduction to Public Relations
  • Content Development
  • Media Operations and Management
  • Account Planning & Ad Agency Management
  • Marketing Research
  • Introduction to Videography
  • Form of Narrative
  • Event Management
  • Media Laws
  • Advertising
  • Visual Communication
  • Digital Media
  • Radio as a Marketing Tool
  • Development Communication
  • Branding & Communication Strategies
  • Strategic Media Planning

Available At:

ISB&M Pune (Nande)

ISB&M Pune (Mulshi)

ISB&M Kolkata

ISB&M Bangalore