BRANDEMONIUM

A 48-HOURS VIRTUAL BRAND HACKATHON

International School of Business & Media Kolkata

CREATIVE BRAND PROBLEM-SOLVING IN A DATA-DRIVEN WORLD

Event Window: January 24 – January 31, 2026
Hack Window (Core 48 Hours): January 29 – January 31, 2026
Final Presentation: January 31, 2026

ISB&M Kolkata

ISB&M Kolkata presents Brandemonium, a 48-hour international virtual brand hackathon for UG and PG students from diverse disciplines. The event simulates real brand “war rooms”, where teams solve contemporary brand and media–marketing challenges using creativity, data, and execution-focused thinking.

During the competition, participants are onboarded, oriented, mentored, and then immersed in an intensive 48-hour sprint to design integrated brand solutions, culminating in live pitches to an eminent industry–academic jury on January 31, 2026.

ISB&M Kolkata

ISB&M Kolkata

ISB&M Kolkata, established in 2004, is the second campus of the ISB&M Group and has over 2,000 alumni contributing across sectors in India and abroad. Located on a scenic riverside campus on the banks of the Hooghly at Budge Budge, it offers a peaceful, green, and inspiring environment that fosters creativity, critical thinking, and professional excellence.

The institute is known for its strong industry-academia interface, practice-oriented pedagogy, and a vibrant culture of conferences, corporate interactions, and student-driven initiatives.

ISB&M Kolkata

Brandemonium

Brandemonium is designed on the lines of leading global hackathons and B-school problem-solving competitions, but goes beyond a traditional case contest. Teams must decode insights, define brand strategy, craft creative ideas, and design realistic execution plans for topical brand challenges.

Problem tracks span areas such as sustainable fashion, quick commerce, AI-enabled learning, privacy-first digital communities, sustainable personal care, and EV mobility, reflecting current business realities and youth culture. The hackathon includes structured mentoring, a clear evaluation rubric, and meaningful interaction with industry experts.

ISB&M Kolkata

CHIEF PATRON

Dr. Pramod Kumar

Ph.D (Organizational Behavior) – IIT Mumbai

President, ISB&M Group

Formerly with IIM Ahmedabad; Former Chairperson-Placement, XLRI Jamshedpur; Ex-Director, Symbiosis Institute of Business Management, Pune; Consultant to over 80 companies worldwide. Author of over 100 research papers, cases and management games. Research quoted internationally in textbooks and journals. Served on Government of India Committees on Management Education.

ISB&M Kolkata

Patrons / Advisors

Mr. Debarshi Chakravorti

Vice President (Business & Communication), Interactive Avenues.

Mr. Sudipto T. Mitra

Vice President & Regional Head (Distribution Sales), Sony Pictures Network India.

Mr. Tathagata Dasgupta

Copy Consultant, WYSIWYG Communications.

Debarshi Chakravorti (Deb) is a senior digital strategy and media leader with 20+ years of experience building brands across India and global markets. As Vice President – Business at Interactive Avenues (Omnicom Group), he leads digital strategy, audience planning and transformation for major national advertisers and heads the Eastern Region.

He has worked on brands like Microsoft, Coca-Cola, Mastercard, Amazon, ITC, Nokia, BMW, Honda and Royal Enfield, creating data-led, full-funnel digital frameworks that drive growth. Known for simplifying complex digital ecosystems, he designs scalable planning models and improves marketing efficiency through sharp analytics.

Deb is also an active industry voice, frequently contributing to conferences, panels and award juries, with a perspective shaped by hands-on execution and a clear view of how digital experiences and evolving audiences impact brand outcomes today

Sudipto T Mitraa is a seasoned media distribution and sales leader, currently Vice President & Regional Head (Distribution Sales) at Sony Pictures Networks India. With extensive experience across broadcast, affiliate relations and market development, he has been instrumental in expanding channel reach, strengthening partnerships and driving revenue growth in competitive markets.

Over the years, Sudipto has worked closely with cable, DTH and digital distribution ecosystems, giving him a 360-degree view of how content, platforms and audiences intersect on the ground. He is known for blending sharp business acumen with practical, relationship-driven execution, and for bringing a lively, story-rich style to discussions about the evolving media landscape.

College alumnus Tathagata Dasgupta has been in advertising for as long as he can remember, and for the longest time it felt like the only thing he truly knew. That made the urge to keep pushing higher, sharper and braver in his work even stronger.

He is currently a Creative Director, with a journey that spans large agencies like Madison World, RK Swamy BBDO and Scarecrow M&C Saatchi, brand-solution roles at SVF Brands, and consulting stints with cut throat creative boutiques such as Wysiwyg and TILT. This mix has given him a rare blend of big-agency rigour and lean, hustle-driven problem solving.

Tathagata loves healthcare advertising the most, because it feels like the closest, he can get to actually saving a life. That realisation, especially post Covid, has anchored his belief that, at the end of the day, that is the only thing that really matters.

ISB&M Kolkata

Organizing Team

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Prof. Arpita Roy
Campus Head ISB&M Kolkata
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Dr. Anupa Barik
Assistant Professor & Event Planner ISB&M Kolkata
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Prof. Amrita Mitra Mukherjee
Assistant Professor & Event Coordinator ISB&M Kolkata
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Prof. Avirupa Bhaduri
Assistant Professor & Event Coordinator ISB&M Kolkata

ISB&M Kolkata

Event Structure & Rules

Deliverables

Each team must submit:

1. Strategy Document / Pitch Deck

  • ● Problem understanding, insight, big idea, media and content strategy, execution roadmap, budget, and measurement plan.

2. Shortlisting of teams for final presentation

3. Final Pitch

  • ● Live virtual presentation (and optionally a short video/demo) to the jury on January 31, 2026.

ISB&M Kolkata

Themes & Problem Tracks

Indicative tracks (the exact briefs will be revealed at kick-off):

  • Climate-conscious & circular fashion versus fast fashion
  • Quick-commerce, everyday convenience, and profitability
  • Privacy-first digital communities and student-centric social platforms
  • AI-based study and productivity tools with trust and ethics concerns
  • Sustainable personal care and green lifestyle brands
  • EV and shared mobility in congested cities
  • Youth culture, fandoms, and the creator economy for emerging brands
Each track expects teams to integrate brand thinking, consumer insight, creative media use, and operational feasibility.

ISB&M Kolkata

Judging Rubric

Total: 100 points, based on widely used hackathon judging frameworks.

  • Creativity (25%)
    ● Originality and freshness of ideas, distinctiveness of brand storytelling.
  • Innovation (25%)
    ● Novel use of media, technology, communities, and engagement formats.
  • Feasibility (25%)
    ● Practicality of execution, realistic budgeting, clear timelines and responsibilities.
  • Brand Alignment (25%)
    ● Coherence with the brief, brand intent, and target audience; consistency across touchpoints.
Jury members receive a structured score sheet and a brief orientation to ensure fairness and consistency.

ISB&M Kolkata

Timeline

December 20 2025

Registrations Open

January 20 2026

Registrations Close

January 24 2026

Student & Mentor Orientation: Between

January 24 2025

Brandemonium Kick-off & Challenge Reveal (Virtual)

January 24 -26 2026

Hack Window (48 Hours)

January 31 2026

Final Presentations & Winner Declaration (Virtual)

ISB&M Kolkata

Registration

Eligibility

  • Open to all UG and PG students from recognized institutions (India and abroad).
  • Cross-institution teams are allowed, subject to verification of student status.

How to Register

  1. Fill out the online registration form (team or individual).
  2. Provide details of team members, institutions, and designated roles.
  3. Upload proof of valid student ID.
  4. Receive confirmation email with event handbook and orientation schedule.

https://forms.gle/6P2Sqmo25J6cHwfeA

ISB&M Kolkata

Mentors, Jury & Advisory Panel

Mentors

  • Teams are eligible to have faculty members as mentors.
  • Role: act as strategic guides and sounding boards, not solution providers.
  • Expected to conduct at least two virtual check-ins per team during the hack window to refine strategy, feasibility, and impact.

Jury

  • Senior leaders from media, digital marketing, analytics, and brand management.
  • Academicians from reputed institutions in marketing, media, and related areas.
  • Responsibilities: evaluate final pitches, ask questions, score on the rubric, and contribute to winner deliberation

Advisory Panel

  • Eminent experts from academia and industry, providing guidance on problem design, rubric, and overall quality.

ISB&M Kolkata

Prizes & Recognition

  • Cash prizes / vouchers / sponsored rewards for top three teams
  • Certificates for winners, finalists, and all participants who complete the hackathon.
  • Special citations (e.g., Most Creative Idea, Most Data-Driven Strategy, Best Brand Fit).
  • Potential PPI / internship / training opportunities with partner organizations, at their discretion.

ISB&M Kolkata

FAQ

Examples of FAQ entries

UG and PG students from recognized institutions worldwide, from any discipline, in teams of 4–5.

Yes, individuals can register, and the organizing team will help with team formation subject to availability.

Popular tools such as Zoom/Google Meet for sessions, email/Slack/Discord/WhatsApp for communication, and a shared drive or submission portal for decks and videos, in line with common hackathon practice.

Orientation sessions, plus self-managed work time during the 48-hour hack window, and presence during the final presentations for the shortlisted teams.

Teams will be shortlisted based on submitted decks, after which finalists present live and are scored on the 100-point rubric.

Contact Details:

Brandemonium 48 Organizing Team

International School of Business & Media (ISB&M) Kolkata

E-mail: brandemonium@isbmk.ac.in
Call: (+91) 9831340111