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About Core Faculty

Sunetra Maitra Paul

PhD (pursuing) MBA( Marketing), NET - Lectureship (Management) Qualified

Subject : Marketing

Official e-mail ID : sunetra.maitra.paul@isbmk.a.in

19 years Experience in Academics

Sunetra is an experienced academic and researcher with a strong marketing and consumer behavior background. She holds an MBA in Marketing, has qualified for the NET Lectureship in Management, and is pursuing her PhD from MAKAUT, focusing on consumer behavior. Her research interests lie in consumer behavior, the consumer decision-making process, customer value chain involvement, green marketing, and customer relationship management, where she seeks to contribute valuable insights through her scholarly work.

Qualifications:

PhD (pursuing) MBA( Marketing)

NET - Lectureship (Management) Qualified

Service

Assistant Professor I June 2022 - International School of Business & Media, Kolkata, India

Assistant Professor I August 2005 – June 2022 Pailan College of Management & Technology, Kolkata

Faculty I February 2005 – August 2005 Cybertech Info (Study Centre of Sikkim Manipal University) Kolkata

Faculty I September 2002 – November 2004 Indian Institute of Professionals (Study centre of Madras University)

Conference papers - 4( 3 International, 1 national)

Journal Publication - 4

Book Chapters - 2

Opinion Paper - 1

Journal

“Effect of Attitude-Behavior Gap and its Repercussion on Purchasing Green Vehicles to Support Sustainable Consumption: Perspectives from India” Academy of Marketing Studies Journal (Print ISSN: 1095-6298 Online ISSN: 1528-2678); 27(2), 1-19, 2023
“Blended Mode as an Alternative Solution towards Sustainable Growth and Development: An Exploratory Study using Multi-Layer Perceptron Model”. Academy of Marketing Studies Journal (Print ISSN: 1095-6298 Online ISSN: 1528-2678); 26(1):1-12, 2022. Category: ABDC-B Journal.
“Determining satisfaction level of customers for auto industry in Kolkata” – CBS Journal Management Practices (ISSN-2349-5073), Vol. 2, March 2015, Special Issue on National Conference in Advanced Business Research & Management Practices held on December, 2014.
Internet marketing issues based on classification scheme – trend analysis during the period 2000 -2012. Pailan Business and Technical Journal, vol 1, issues -1, July – Dec 2014, ISSN – 2320 – 3463

Opinion Paper

“Increasing trust in cross-border e-commerce and artificial intelligence” Asia Pathways, The Blog of Asian Development Bank Institute, posted April1,2024, (2nd Author)

Conference Paper

Enhancing Elderly Care Through Technology: Empirical Insights from Urban Elderly Women in India (Accepted for presentation in Virtual Conference on Unlocking potentials: Leveraging Digitalization for Elderly Care on 28-29 August 2024) ADBI (2nd Author)
Exploring impact of Customer Value Chain Involvement (CVCI) model on purchase intention for online Grocery items – International Conference on Embracing transformation: Innovation & Creation 26-28 May, 2022 (Kodolanyi Janos University,Hungary, Tradepreneur Research Organisation, UK)
Blended Mode as an Alternative Solution towards Sustainable Growth and Development: An Exploratory Study ICCMIS 2021 extended abstract will be published in BVIMSR’s Journal of Management Research ISSN no –0976-4739 (2021)
Determining satisfaction level of customers for auto industry in Kolkata - Advances in Business Research and Management Practices (ABRMP2014) – Calcutta Business School
Paradigm of management & Labour Welfare Issues for South Asian Industries - International Conference on Contemporary Issues in Management & Labour Welfare in South Asian Industries IISWBM (2007)