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Core Faculty

About Core Faculty

Dr. Anupa Barik

B.A. (Literature), M.A. (Mass Communication & Journalism), Ph.D (Media & Journalism)

Subject - Media and Marketing

Official e-mail ID anupa.barik@isbmk.ac.in

Corporate- 1.5 years + Academics- 4.5 years

Chairperson (Research & Collaborations); ex-Chairperson (Academics) at International School of Business & Media, Kolkata. Assistant Professor teaching contemporary mass media, social media content marketing, digital media content, brand communications, digital marketing and communication management.

Visiting Scholar at Annenberg School for Communication & Journalism (University of Southern California). Journalist at National Geographic India, Times of India, The Statesman & News Bytes

Qualifications:

Ph.D. in media and communications (MICA); Masters’ in Mass Communications (Symbiosis Institute in Media and Communications, Pune); B.A. in English Literature (University of Calcutta)

Research:

Barik, A. (2020). Journalism during the times of #metoo: A peek into workplace harassment for Indian women journalists. Journal of Communications and Media Research 12(1).36-47.

Barik, A. Women in Newsroom: A study of women journalists in Indian news organisations. In M. Topic, & S. Hiefler, Women in the Media: Who creates the News? London, UK (forthcoming) Barik, A. (2019). Breaking down news language: a critical discourse analysis of media texts.

Journal for Discourse Studies. (Under review)

Barik, A. (2019). Understanding marriage at the intersection of media and technology.(Submitted)

Barik, A. (2019). Understanding Artivism: an exploratory study about Dance Movement therapy for social and psychological maladies. (Submitted)

Publication- 2; Conference- 10; Visiting Scholar at Annenberg School of Communication (University of Southern California)

Teaching:

Social Media Content Marketing; Introduction to Mass Media & Journalism; Contemporary Approaches of Mass Media; Digital Media Campaign Strategies- 1 year of teaching experience