+91 9830991821/9804866596 admissions.kolkata@isbm.ac.in International School of Business & Media ISB&M, Kolkata

Core Faculty

About Core Faculty

Dr. Sachin Lele

Ph.D in Marketing Management – Dr. D.Y. Patil Vidyapeeth, Pune, MBA – NIMS University, PGPIB- K.J. Somaiya Institute of Management, Mumbai

Subject : Marketing

Official e-mail ID : Sachin.lele@isbm.ac.in

Dr. Sachin Lele has more than 16 years of experience in corporate, academics, consulting, research and corporate relations. He has earned Ph.D. in the area of marketing management and has worked with some of the premier business schools in India. Dr. Sachin regularly conducts structured training programs to bride the skill-gap between corporate and academia.

His research interests lie in the area of online consumer behaviour and customer centricity. His research work has been published in national and international, peer reviewed journals.

Qualifications:

Ph.D in Marketing Management – Dr. D.Y. Patil Vidyapeeth, Pune, MBA – NIMS University, PGPIB- K.J. Somaiya Institute of Management, Mumbai

Service

More than 16 years of work experience in corporate, academics, consulting, research and corporate relations. Conducted workshops on corporate readiness, sales effectiveness and marketing communication.

Consulting

Franchisee network of ‘Tanishq’ in western Maharashtra- New stores location, customer behavior study

Mohan Travels Pvt. Limited- Passenger satisfaction survey and advice on new routes planning

Climax Engineering Pvt Ltd. Ichalkaranji- Customer perception survey and new product launch

Advice on location, menu, pricing, promotions for a pizza outlet in Kolhapur

Teaching

Marketing management, Business Strategy and Policy, Sales and Distribution, Strategic Marketing

MDPs

MDP with Cosmos Bank on Sales effectiveness

MDP with Indian Post on ‘Listening voice of the customers

Research

Online Shopping: Do Men Behave Differently than Women? – International Management Review Decmbcer 2020.- A UGC CARE listed journal.

A review of technology adoption models and research synthesis of pre and post adoption behavior in online shopping”, IOSR Journal of Business Management. Volume 19, Issue 11. ISSN-2278-487x

“Scale Development for Conceptualized Models on Pre and Post Adoption of Online Shopping”, ELK Asia Pacific Journal of Marketing and Retail. Volume 9, Issue 1 (2018). ISSN-2349-2317

“Literature review on Occupational stressors (determinants-causal relationships) amongst police organizations”, -Dr. D.Y. Patil Vidyapeeth, Pune. October 2019.

EDP/MDP

Resource person of Managerial Economics in Diploma in Business Management for Sigatul Mazaraat, AI Vazaratus Saifiyah at ISB&M, Pune